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Marina Athanassiadou, an art historian and museologist, founded the gallery in 2019. She is also the curator of Athanassiadou Gallery in Thessaloniki, founded by her mother in 1983, representing renowned Greek artists.
She's also the initiator of LAB Art Projects and “aaa – Athanassiadou Art Advice”, promoting contemporary art in Greece and other countries and providing consultant services in art investments and collections creation.